Strategy and execution.
Both/& then some.

We’re Nadia and Matilda, two marketers with 20+ combined years inside B2B organizations. We build webinar programs people actually want to attend, content calendars with a real point of view, and demand gen motions that show up in pipeline.

What we doWork with us

What we do

Three services · one team

01

Webinar strategy & implementation

We help teams rethink their webinar programs from the ground up and actually get excited about running them.

  • A program rebuild using our framework: formats, cadence, hosts, speakers
  • Repurposing plans that turn one session into blogs, clips, and newsletters
  • Webinar program audits rooted in real-time feedback from your team
02

Content strategy

Editorial planning built on human thought, real points of view, and quantitative research. Not nothing-burger copy.

  • Long-form content strategy and editorial calendar planning
  • Executive ghostwriting, editing, and byline development
  • Research-driven content that gives your audience something to cite
03

Demand gen strategy

Integrated campaigns that connect brand, content, and demand gen into pipeline you can point to.

  • Multi-channel campaign strategy and hands-on execution
  • Partner and co-marketing programs that expand reach
  • Fractional marketing leadership: process, infrastructure, hiring

The framework

Webinars That Just Work

A no-BS guide to running webinars people actually want to attend.

This framework offers realistic advice for creating (or breathing new life into) your webinar efforts. 

We hope this gives you permission to challenge false assumptions, create your own playbook, and develop programs that serve you and your attendees in equal measure.

  1. 01What is a webinar, actually?
  2. 02Does my business need webinars?
  3. 03Types of webinars
  4. 04Finding the right platform
  5. 05Finding the right host
  6. 06Identifying your speakers
  7. 07Growing your audience
  8. 08Not boring people to death
  9. 09Follow up & repurposing
  10. 10Measuring impact

Buy the framework

Ten chapters of practical, opinionated guidance for marketers who just inherited the webinar program, want to challenge their preconceptions, or need to defend the channel inside their org.

Price$50
One-time · PDF

Secure checkout. The PDF is emailed to you. No refunds on downloads.

Live workshop · dates TBD

Love webinars again workshop

A small, intimate walkthrough of the framework plus a working session. You’ll leave with concrete ideas to implement in your own program — and a few new peers who understand exactly what your Tuesday looks like.

Have professional development budget sitting unspent? Use it before the year ends.

Save your seat

Q4 2026 - dates and fees are being finalized. Add your details and you’ll get first access when registration opens.

Who we are

Two marketers passionate about creating content and processes that protect your team’s sanity.

Nadia Rozental

Demand gen, campaigns & webinar programs

10+ years helping fast-growing B2B SaaS companies build scalable marketing engines — integrated campaigns, partner marketing, and demand gen that generates pipeline. Previously Later, G-P, Slate, Sprout Social.

NADIAROZENTAL.COM →

Matilda Schieren

Content strategy, research & editorial

10+ years helping B2B companies create powerful content that makes audiences feel seen. Deep expertise in editorial planning, executive ghostwriting, and original research. Previously Sprout Social, Huron, Walker Sands.

matildaschieren.com →